How are ideas shared differently through various types of graphics (e.g., pictures, diagrams, and text)? What is lost and gained when a picture is ‘translated’ to text? How can ‘pictorial’ properties of graphics be conveyed via sound or touch?

Currently the design of graphic representations used to make decisions, even in critical digital media systems, is more of an art and craft than a science. In visual information design, the majority of the research, training, and practice is focused on the techniques for creating graphic representations, such as how to draw them, arrange them, or use computer programs to generate them. Typically, very little effort is put into understanding how and why people perceive, cognitively process, react to, and socially interact through graphic representations. I seek a scientifically-grounded understanding of established conventions in the applied visual arts to inform a principled and rational approach to Visual Information Design. For more, see research.

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